Do colors matter in architectural photography?


The color representation in architectural photography is one of the most committed decisions that a photographer must take in the whole process of creating an image.

Creation is one of the most pleasurable acts that a person can perform because it means expressing with the highest possible freedom and resolution an unique way of looking at reality and understanding it to finally share this statement with others through a work of art.

Surely creative people are blessed with a potential predisposition to look around and see in their environments the harmony that will always remain invisible for the rest, but it is the sum of the life experiences with which an individual relates to its environment what truly shapes how an artist abstracts what he sees and represents it in a painting,  a photograph or whatever expressive matter.

Life does not leave anyone indifferent because it is unique and it must be lived. We all learn to walk when we are children, we go to school and learn from those who preceded us, we know many people, we love some of them and some not, we travel to places we dreamed of visiting and all of these experiences –absolutely all– leave a mark and influence us, positive or negatively, shaping our character and how we as individuals embrace life.

The style of an artist is then built with that amount of life experiences because the style is a clear projection of the image of the character of a creative person.

If we all swim in a mainstream that is what creates the appearance of the environment in which we relate as individuals, professionals and artists, it is fair to admit that we all try to somehow stand out –much or little, the ocean is huge and there is room for so many fish ...– above that stream and that we do it through our distinctive personal nature and style, the one that really makes us unique, different and recognizable.

That’s why I consider the representation of color in my photographs as a mark of my style, because it originates from the perception of the blue saturated sky in the city where I was born and spent my childhood and because I use color as the result of a free and conscious decision to plastically simplify the elements in the images that I build with the never dissimulated intent to ultimately attract the attention of observers.

In photography the communication raises a dialog involving at least one photographer and a viewer, and is the mission of the photographer to never leave this viewer indifferent. If style is a way to attract the attention of the viewer to contemplate a photograph, style –like any other licit resource of the entire photographic process used in its exact proportion–  must be used to its full extent.

Because the worst possible scenario that can happen when trying to establish a successful communication with an image is to leave the viewer completely indifferent.

And as for style, mannerism.

David Cardelús