Photographing Zero Zero Tower

The Barcelona Telefónica headquarters building designed by architect Enric Massip is a 110 meters tall tower rising from the very beginning of Diagonal Avenue as a delicate curtain wall supported by a light white steel mesh growing from the pavement to complete and decidedly dominate the surrounding urban landscape.

The presence of Diagonal Zero Zero tower in Barcelona Diagonal Mar and Fòrum area and the visual power of its white sunlit color determine the choice of very specific hours in which to photograph it to carefully control the shadows projected by neighboring buildings and to select, above all, a contrast ratio to preserve the detailed drawing of the white facades silhouetted against the dense blue sky.

Sunlight is clean and exact and always lights up the frame with precise direction and contrast: in architectural photography is always the sun who says the last word.


David Cardelús