Contemporary Architecture

Architectural photographs are the vehicles that interpret in images the essential features that make a new project different and unique. Communication begins from an intentional photographer's look on an architecture project to make it first attractive and intelligible then.

David has worked for many national and international architecture firms, publishers and companies supporting their marketing and public relations strategies. His photographs for the London office of Rogers Stirk Harbour + Partners were featured on the 2012 Civic Trust Awards.

Interior Design

Architectural photographs are always images conceived to to show an interior design project in its best and most powerful way to provide the viewer with the right keys to interpret it.

Implementing this strategy photographing the works of Catalan interior designer Agustí Costa since 1997 has resulted in a successful communication that has allowed the studio to reach new markets and discriminating new potential clients.

Heritage

Photographing architectural heritage is no different from looking at it with the very same attention and the same rigor as we do with  contemporary architecture: the goal in both cases is to look for and synthesize the elements that make a work of architecture a masterpiece that lasts over time.

David has photographed some UNESCO World Heritage Sites on the effort of communicating the works of architects like Antoni Gaudí and Lluís Domènech i Montaner. 

Retail Architecture

Coherence with both the architect’s intent and the spirit of the brand are the two main aspects that you have to always consider when photographing retail architecture on flagship stores and shopping malls. Finding a proper balance between the architect’s style marks and the completely unique brand’s corporate identity is the key.

David has photographed Chanel, Louis Vuitton, Armani, Dior and Ermenegildo Zegna boutiques in major cities of the world like New York, Paris and London for the office of Peter Marino Architect PLLC –black and white versions from color originals displayed here–.

Urban Landscape

Finding the simplest plastic qualities on the continuously changing and rapidly transforming urban landscape is what makes the city a fascinating subject for architectural photography. Contemporary architecture is essentially graphic and truly determined in the way it dialogues with the urban landscape.

David's architectural photography work has been recognized with a honorable mention on the Cityscapes category on the 2013 International Photography Awards.

Barcelona

Photographing My Hometown

What is the distinctive quality that makes a photograph of a building to stand out among the thousands uploaded to the internet every day to become an attractive and unique architectural photography that seduces you and that you can’t stop contemplating?

It is clear that the vast majority of the architecture projects that we get to know today we first know them through the photographs that represent them in books, magazines, blogs and social media and that it is the plastic and communicative power that these architecture images do transmit the one that truly determines the success of both the project public diffusion as well as the photographer’s appreciation.

Professional architectural photography is a committed work of communication and it is its primary mission to subtetly disclose reality and to express a new vision of the architecture project in the strongest possible manner to reveal the unique essence of a building and representing it in a direct, simple and daringly bold way.

That’s how good architectural photography achieves the plastic quality of artworks that are able to draw attention to themselves and how they propose a new and enticing dialogue between the image and the viewer with just only the final intent of attracting his attention and seducing him. 

Antoni Gaudí

photographing Architecture masterpieces for communication

David has been commissioned to photograph some works by Catalan architect Antoni Gaudí for the communication of the companies that manage the buildings, most of them listed in the catalog of UNESCO’s World Heritage sites.

The connection between Gaudí and Barcelona determines that the photographs are continuously published on the internet and social networks and are potentially visible anywhere in the world anytime of the day.

This means that the greatest communication effort when photographing Gaudí's work and collaborating in creating the brand image of Barcelona is to make these photographs easily interpretable all over the world understanding that its greatest value today is their availability online to take advantage of the global impact that a a photograph created with intention can achieve.