The vast majority of the projects that we know we first know by the photographs that represent them. What do we have to consider to make the images that portray our client's architecture projects to work like we all actually need?
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I have recently photographed on assignment for Loewe several of their new store openings in Europe and the Gulf and I feel I can state that I have dived into color like I had never done before.
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I think that I am not an architectural photographer specialized in heritage: I would say that it is not something that I have provoked but that has happened and with what I feel very comfortable.
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The natural environment in which the life of photographs happens is the internet. That was true when I first wrote this post in 2014 and it is even more so in 2020 –and also in 2025.
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